Frequently Asked Questions (FAQ)

We want to make your experience as seamless as possible. That's why we've compiled answers to the questions we hear most often. Dive in and find the information you need, or connect with us for personalized support.

About Small Business Marketing

Why is digital marketing important for my small business?

Your ideal clients – whether they need legal counsel, accounting services, mental health support, or aesthetic treatments – are online. Digital marketing, using SEO, PPC, and Social Media, connects your business with them where they're searching and engaging. This targeted reach surpasses traditional marketing. For example, PPC (Pay-Per-Click) advertising on platforms like Google lets us target users searching for terms like "family lawyer" or "small business accountant near me." Social Media platforms like LinkedIn help you reach relevant professionals based on their industry.

Digital marketing also offers measurable ROI. Unlike traditional methods, digital strategies provide detailed data. With PPC, we track clicks, impressions, and conversions (like contact form submissions or calls) to calculate cost per lead and return on ad spend. SEO success is measured through organic website traffic, keyword rankings (e.g., "best SEO for medical spas"), and organic leads. Social Media efforts are tracked through engagement, website clicks, and direct inquiries. This data-driven approach allows Rose+Thorn Marketing to refine strategies and maximize your marketing investment.

Digital marketing is flexible. We can adjust PPC budgets, adapt SEO content and link-building strategies, and test Social Media posts to optimize performance. This agility responds to market changes effectively.

Finally, digital marketing enables direct client engagement. Social Media facilitates interaction through comments and direct messages. SEO-optimized content, like blog posts, fosters engagement. PPC campaigns drive traffic to landing pages with clear calls to action, encouraging inquiries. For example, a psychologist might use an SEO-optimized blog post about anxiety management; a medical spa could use targeted Facebook Ads (PPC) showcasing a new treatment.

By strategically using SEO, PPC, and Social Media, Rose+Thorn Marketing helps your small business get found, build connections, and achieve measurable growth efficiently.

What is SEO (Search Engine Optimization)?

For small businesses, SEO is essential for online visibility. When people search for your services or products on Google, you want your website to appear high in the results. SEO is the process of optimizing your website to rank well.

We optimize your website by focusing on:

  • Relevant Content: Ensuring your website's text, images, and videos match what potential customers search for.
  • Website Quality: Making sure your website is fast, easy to navigate, and mobile-friendly.
  • Website Authority: Building links from other reputable websites to signal that your site is a trusted resource.

Effective SEO means more of the right people find your website, increasing visibility, customer inquiries, and business growth. It's about optimizing for users, not manipulating search engines.

How long does SEO take to produce results?

SEO is a long-term strategy focused on improving your website's organic search visibility.

You might see some initial improvements in a few months, but significant, sustainable results generally take 6-12 months or longer. This timeframe depends on industry competition, your website's current state, content quality, and the consistency of your SEO efforts. SEO builds a strong foundation for long-term online su

Can I get sales without being at the top of Google Ads?

You don't need the top Google Ads position to get conversions. While it increases visibility and clicks, other factors are crucial:

  • Relevance: Does your ad match the search?
  • Value: Does your ad offer something people want?
  • Landing Page: Does your website make it easy to become a customer?

We focus on these factors in the first 2-3 months to maximize your return on ad spend.

What is PPC (Pay-Per-Click) advertising?

PPC is a way to instantly get your business to the top of search engine results (like Google) through paid ads. Instead of waiting for SEO, PPC allows you to "pay" for visibility.

You bid on keywords relevant to your business. When someone searches for those keywords, your ad can appear at the top of the search results page. You pay only when someone clicks your ad.

Platforms like Google Ads are commonly used. You set a budget, choose keywords, and create compelling ad copy. When a user clicks, they go to your website, and you pay a cost.

PPC can generate immediate leads and sales. It allows precise targeting by demographics or location. While it requires careful management and optimization, a well-executed PPC strategy can deliver fast, measurable results. Paid ads, when integrated thoughtfully, can significantly boost your online presence and drive growth.

How quickly can I see PPC results?

PPC can deliver results relatively quickly, often within two weeks of launching campaigns. This is because you pay for search engine visibility. Lead generation speed depends on your budget, targeting, keyword competition, and landing page quality. PPC is effective for generating immediate leads and targeted website traffic.

What is Social Media Marketing?

Social Media Marketing connects you with potential customers on platforms like Facebook, Instagram, and LinkedIn. It's about building relationships and fostering a community around your brand.

Think of these platforms as modern-day gathering places. Social Media Marketing strategically uses these spaces to share valuable content, engage in conversations, and achieve business goals. For a small business, this could mean sharing updates, answering questions, running contests, or providing industry insights.

Understanding each platform is key. What works on Instagram might not work on LinkedIn. Facebook often requires a broader strategy.

Effective Social Media Marketing integrates with your overall marketing plan. It builds brand awareness, increases website traffic, generates leads, and improves customer loyalty. It requires staying current with trends and understanding your audience. A thoughtful, consistent social media presence can be transformative for small businesses.

As a small business, should I prioritize SEO, PPC, or Social Media marketing first?

The best starting point depends on your specific business goals and resources. I have written an article about it on my Resource Hub here: SEO vs. Social vs. Paid Ads: Which Digital Path Leads to Clients First?.

About Rose+Thorn Marketing

What makes Rose+Thorn Marketing different from other agencies?

We offer clear, results-driven packages and transparent communication, free of jargon. Our team of experienced marketers and entrepreneurs provides strategic insight and practical experience. We understand business ownership and create actionable plans for measurable growth. We also offer fixed-price marketing packages with no hidden fees for predictability.

How do you use AI to enhance marketing content while keeping it authentic and original?

We use AI as a tool to enhance our work, not replace it. AI helps us with tasks like keyword research and analyzing top-performing content, providing a strong starting point.

Our experienced team then add human expertise. For example, while AI might identify keywords for Paid Ads, our writers create compelling ad copy that resonates with small business owners. For blog content, AI might provide an outline, but our team adds real-world examples, strategic insights, and the Rose+Thorn Marketing brand voice.

By combining AI's efficiency with human creativity and strategic thinking, we deliver effective, engaging content. We achieve speed and cost-effectiveness without sacrificing quality, originality, and genuine human connection.

What is Fixed-Price Marketing?

Fixed-fee marketing provides a predictable and transparent pricing structure. You pay a set fee for specific deliverables over a period, eliminating hourly billing uncertainty and allowing you to budget more effectively.

What marketing packages do you offer?

We offer Marketing Packages that cover Search Engine Optimzation, Content Creation on Social Media, Google Ads and Facebook Ads.

Visit Packages for more details .

What's included in each subscription package?

To see what's included in each package, explore the "What We Deliver" section on each product page. You can also schedule a free 30-Minute Consultation with us.

Which social media platforms do you support?

We specialize in Facebook, Instagram, LinkedIn and Google, and are exploring expanding our platform reach.

What type of content do you create?

Our packages include blog posts, social media static posts, and stories. Video content is also available as an add-on to our 'Spread the Word' Package.

How do your subscription packages work?

We have several packages to fit your unique needs. Find the right subscription plan for your goals. If you're unsure, book a free 30-Minute Consultation. Once you're on board, you'll work with Jocelyne and the team to create a custom plan for your business.

How do I know which subscription package to choose?

To choose the best package, explore the "Best Suited For" section on each product page. You can also schedule a free 30-Minute Consultation consultation.

What can we expect in the first 2-3 months with the Grow Your Sales Package?

For paid ad campaigns, the first 2-3 months are for testing and optimization. We start with a broader approach to find opportunities, then refine based on data.

You can expect to start seeing leads slowly after the first month as we refine and work to maximize your ROI.

Performance marketing provides concrete data, allowing us to make informed decisions and optimize budget effectively.

Can I choose more than one subscription package?

Absolutely! Add multiple packages to customize your marketing. Or, use our "Do It All" Plan for a bundled discount on all key marketing tactics.

Are there setup fees or hidden costs?

No! The price listed on our website is your monthly charge.

For the "Grow Your Sales" Package, you'll require an additional define a Google, Meta Facebook or LinkedIn Ads budget which you define and will be charged directly by the platform you choose.

Do you offer a free trial?

We don't offer a traditional free trial. Here's why: the moment you place an order, our team immediately begins deploying resources and strategizing to ensure we deliver effective and efficient marketing solutions for your business right from the start. This immediate commitment of our team's time and resources allows us to hit the ground running and provide you with the best possible results as quickly as possible.

We understand that sometimes plans change. That's why we offer a 24-hour cooling-off period. This allows you to request a full refund within the first 24 hours of your initial purchase if you reconsider. You can find more details about this in our Refund Policy.

What payment methods do you accept?

We accept VISA, Mastercard, American Express, Discover, Shop Pay, Apple Pay, Google Pay and PayPal.

Can I cancel my subscription?

Yes, you can cancel your next subscription renewal anytime before your next billing cycle by visiting your Account and finding the Subscriptions button.

Upon cancellation 'after the cooling-off period', your access to your Rose+Thorn Services will be terminated at the end of the current billing cycle.

Visit our Refund Policy for more information.

Do you provide updates or reports on progress?

Yes, absolutely. Each month, we'll schedule a virtual consultation to discuss campaign performance, analyze metrics, and identify optimizations.

Detailed reports are available in your Account page for download or printing.

How do I access my account?

To access your Rose & Thorn Marketing account, follow one of these simple steps:

  1. Find the Account Icon: Look for the person-shaped icon in the top right corner of our website (the second icon from the right). Click it to go to the login page.
  2. Choose "Your Account": At the bottom of the menu, click "Your Account" to go to the login page.

You'll then be directed to your account dashboard.

If you have trouble, contact us. We're happy to help!

What kind of support do you offer?

We're here to help you! Our AI assistant is available 24/7 to answer your questions instantly. Just click the "Chat with us" icon on the bottom left of our website anytime.

If our AI assistant can't fully address your needs, or if you'd prefer to speak with a human directly, you can easily reach out through our contact page. We'll then set up a live call with Jocelyne to provide personalized support.

What is your refund policy?

Because our team starts working on your marketing plan and allocating resources immediately after you subscribe to ensure we deliver effectively right from the start, all fees for Rose+Thorn Marketing services are generally non-refundable. This immediate action allows us to get you closer to your goals as efficiently as possible.

However, we understand that new subscribers may sometimes change their minds. Therefore, for new subscriptions only, we offer a 24-hour cooling-off period. During this time, you can cancel your subscription and receive a full refund. To request a refund within this cooling-off period, please reaching out through our contact page within 24 hours of your initial purchase. After this cooling-off period, all fees remain non-refundable.

You can find more detailed information in our full Refund Policy.