Paid Advertising for Psychologists

Is Paid Advertising Right For Your Psychology Practice? 

Best suited for a psychology practice that already has a website and is looking for new patients and to grow your business quickly. (And don't worry, if your website isn't perfect just yet, we can help with that)!

How Paid Advertising Works 

Google Ads: imagine someone in your area types into Google "best therapist near me." Google Ads lets you pay to have your practice's website show up right at the very top of those search results, so they see you first.

Facebook and Instagram Ads: think about all the things your patients (and potential clients) like on Facebook and Instagram – tips for dealing with anxiety, how to manage stress. We can use that information to show them ads for your services, so they see you when they're scrolling through their phones.

How Paid Advertising Benefits Your Psychology Practice

Advertising helps you find new patients and turn them into paying customers. When someone is looking for the services you offer online, your ad pops up, they click on it, visit your website, and can book an appointment with you.

Things to Consider

While this is faster than waiting for your website to show up naturally on Google, it still takes a little time to get everything set up right. It usually takes about 6 weeks to get everything ready (including making sure your website is set up to get clients, and getting all the tracking tools in place). After that, you should start seeing new bookings within 2 to 3 weeks. At that point, we can tell you how many new clients or bookings you can expect each month.

There's also an incremental cost (~$250+ per month) that's paid directly to Google Ads for the cost of the advertising.

What We Deliver

Choose one platform from: Google Ads, Facebook and Instagram Ads or LinkedIn Ads

1. Google Business Profile Set Up or Audit & Fix
2. Google Analytics Account Set UP or Audit & Fix
3. Competitor Research & Analysis
4. Keyword Research (when applicable)
5. Landing Page Optimization
6. Campaign Creation & Optimization
7. Ongoing Monitoring & Optimizing of Ads & Keywords (when applicable)
8. Ongoing Monitoring & Optimizing of Targeting & Bid Strategy

How We Share Results

Each month, we'll have an online meeting to talk about how your ads are doing, look at some easy-to-understand numbers, and see if there are ways to make things even better.

You can also see detailed reports in your Shopify account whenever you want to check them. You can easily download or print these reports.