Paid Advertising for Lawyers

Is Paid Advertising the Right Fit for Your Legal Practice? 

If you're a lawyer or a legal practice that already has a website and wants to attract new clients and grow your business quickly, paid advertising can help. And if your website isn't perfect for getting clients yet, don't worry, we can help make it better!

How Paid Advertising Works

Google Ads: imagine someone in your area types into Google "best estate lawyer near me." Google Ads lets you pay to have your practice's website show up right at the very top of those search results, so they see you first.

Facebook and Instagram Ads: think about all the things your clients (and potential clients) like on Facebook and Instagram – estate planning tips, what to expect when closing on a home. We can use that information to show them ads for your services, so they see you when they're scrolling through their phones.

Benefits of Paid Advertising for Your Legal Practice

Google Advertising lets you put your practice's name right at the top of those search results for people actively seeking legal support. These aren't just random people browsing the internet. They have a specific legal issue and are looking for someone to help them solve it now.

Things to Consider

While this is faster than waiting for your website to show up naturally on Google, it still takes a little time to get everything set up right. It usually takes about 6 weeks to get everything ready (including making sure your website is set up to get clients, and getting all the tracking tools in place). After that, you should start seeing new leads within 2 to 3 weeks. At that point, we can tell you how many new clients or meetings you can expect each month.

There's also an incremental cost (~$250+ per month) that's paid directly to Google Ads for the cost of the advertising.

What We Deliver

Choose one platform from: Google Ads, Facebook and Instagram Ads or LinkedIn Ads

1. Google Business Profile Set Up or Audit & Fix
2. Google Analytics Account Set UP or Audit & Fix
3. Competitor Research & Analysis
4. Keyword Research (when applicable)
5. Landing Page Optimization
6. Campaign Creation & Optimization
7. Ongoing Monitoring & Optimizing of Ads & Keywords (when applicable)
8. Ongoing Monitoring & Optimizing of Targeting & Bid Strategy

How We Share Results

Each month, we'll have a simple online meeting to talk about how your ads are doing, review results, and make recommendations on how we can optimize the ads for better results.

You can also see detailed reports in your Shopify account whenever you want to check them. You can easily download or print these reports.