Forget the jargon. We're breaking down three key online trends that are changing how customers find and connect with businesses like yours. These aren't just fads; they're shifts that can directly impact your bottom line. Get ready to understand what's coming, why it matters, and what simple steps you can take to make the most of it – without ever feeling overwhelmed.
1. Google's "Instant Answers" are Taking Centre Stage
Imagine you ask Google a question, and instead of a long list of websites, you get a short, clear answer right at the top of the search results page. That's "Instant Answers." Google is getting really good at understanding what people are asking and providing direct answers without them needing to click anywhere else.
What this means for you: Your website still needs to be there, but now, it's even more important to have clear, straightforward answers to common questions your customers might ask. Think about the questions people often ask about your products or services. If you have those answers clearly laid out on your website, Google is more likely to pull them directly into those "Instant Answer" boxes. This can be a great way to get noticed, even if someone doesn't visit your full website right away.
Your action step: Look at your website. Do you have a "Frequently Asked Questions" (FAQ) section? Are your product descriptions very clear and to the point? Try to answer common questions directly and simply on your pages.
2. "Real and Raw" Videos are In
We've all seen those super polished, fancy videos online. But this summer, people are leaning towards something different: short, unedited, and genuine videos. Think about quick clips that show the real side of your business. It's less about perfection and more about being relatable and authentic.
What this means for you: You don't need a huge budget or a professional film crew to make an impact with video. Your smartphone is your best friend here! Show behind-the-scenes glimpses of your work, quick tips related to your business, or even just a friendly face talking directly to your audience. People want to see the human side of your brand.
Your action step: Grab your phone and start experimenting! Share a quick video of you making a product, talking about a common customer problem you solved, or showing off a new item. Don't worry about being perfect – just be real.
3. Online Ads Will Feel More Personal (Without Being Creepy)
This might sound a bit like magic, but online ads are becoming much better at showing you things you're actually interested in, even though companies are collecting less of your personal information. How? Well, instead of knowing exactly who you are, advertising systems are getting smarter at figuring out what types of things people like you are generally interested in.
What this means for you: You can still create effective online ads that reach the right people. Focus on describing your products or services clearly and highlighting their benefits. The ad platforms are getting better at finding people who are likely to be interested based on what they browse online generally, rather than needing super specific details about them. Think about what problems your product solves or what desires it fulfills, and use that in your ad messages.
Your action step: When you're setting up online ads, think about the interests and behaviours of your ideal customer. Even without knowing their name or address, you can often target based on broader interests or what kind of websites they visit. Focus on what makes your business special and appealing to your target audience.
These changes are all about making the online experience more direct and personal for customers. By focusing on clear communication, genuine content, and understanding your audience, your small business can really shine this summer!
Ready to make these trends work for your business? Book a free consultation today and let's chat about how you can boost your online presence this summer!