Running a medical spa, orthodontist practice, therapy clinic, or similar business? You're focused on helping people, but you also need to attract clients! Here are 7 straightforward marketing wins to boost your business:
- Get Found Online (Local SEO): Think "near me." When someone searches "physiotherapist near me," you want to show up! Claim your Google Business Profile (it's free!) and make sure your contact info, hours, and services are accurate. Encourage happy clients to leave reviews.
- Show Off Your Expertise (Content Marketing): Share your knowledge! Write blog posts or create short videos answering common questions. For example: "5 Tips for Reducing Neck Pain," "What to Expect at Your First Orthodontist Appointment," or "Benefits of Regular Massage Therapy." This builds trust and positions you as an expert.
- Connect on Social Media: Don't try to be everywhere at once. Choose one or two platforms where your ideal clients hang out (e.g., Instagram for visuals, Facebook for community). Share helpful tips, behind-the-scenes glimpses of your business, and client testimonials. Keep it engaging!
- Email Marketing: Stay in Touch: Collect email addresses from clients (with their permission, of course!). Send out newsletters with special offers, appointment reminders, or helpful health tips. Email is a direct line to your audience.
- Offer Referral Incentives: Word-of-mouth is powerful! Encourage existing clients to refer new patients by offering a small discount or perk. Happy clients are your best marketers.
- Partner with Other Local Businesses: Team up with complementary businesses (like gyms, salons, or other healthcare providers) to cross-promote each other's services. This expands your reach to a new audience.
- Make Booking Easy (Online Scheduling): In today's busy world, people want convenience. Offer online booking so clients can schedule appointments 24/7, without having to call. This makes it easier for them and saves you time too!